Sunday, April 26, 2015

Answer from the question in Chapter 3

     Jenny Holzer uses text projected onto buildings or applies text directly to a shirt or hat. Her text expresses an idea or thought and she seems to consider the application, either in an ironic sense or  adding to the emotion of the text. She uses advertising techniques to display the texts and uses space and text size to compound the impact of the texts. As an installation artist, I imagine the location, space, placement is all very important and significant in whatever the artwork because you're no longer using the framework of the white-box gallery/museum. Therefore, the viewer is seeing what is surrounding the artwork and it impacts their perception. Just like, viewing an outdoor piece, the weather will have an influence on the viewer. Perhaps the viewer hates rain and it happens to be raining, can they be objective then? Or is that person going to be swayed in there opinion or experience because of an unforeseen detail?

Below is a t-shirt she created in 1984.         



 These are from 1983-85, during the beginning of the AIDS epidemic.



From her Truisms series.

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